Eulalie!

In P.G. Wodehouse’s 1938 novel The Code of the Woosters, there’s a great character called Roderick Spode. A parody of Sir Oswald Mosley, Spode is the dictatorial leader of a fascistic group called “The Black Shorts”. Bertie Wooster, the protagonist, describes his appearance “as if Nature had intended to make a gorilla, and had changed its mind at the last moment.”

Ultimately, Spode is thwarted when Bertie’s valet Jeeves reveals that he knows about “Eulalie”–which Bertie learns later is a ladies’ lingerie shop called Eulalie Soeurs that Spode operates. Spode fears that he will lose face if this becomes known to the other members of the Black Shorts.

Wodehouse was one of the greatest humorous writers of all-time, but Spode was a rare instance when he satirized a particular public figure. And a clever satire it was too; suggesting that a would-be dictator moonlights as an underwear designer instantly reduces them to figures of fun.

Of course, even in Wodehouse’s comic world, he still assumed that such people could be cowed by such basic things as shame. It was a more genteel universe that Wodehouse imagined, in which even the villains played by the rules.

What's your stake in this, cowboy?