Define "extreme", please.

A private Danish rocket was launched yesterday, a move towards the goal of private spaceflight. You can read the details of it here. Generally, I’m all for this kind of thing, but one line in that article gave me pause:

“The goal of Copenhagen Suborbitals, which has been running full-steam since 2008, is to launch people into suborbital space — and to do it on the extreme cheap.”

What's your stake in this, cowboy?