I noticed on Audrey Driscoll’s blog that she has a widget that lets readers see a preview of the first book in her Herbert West series. I thought this was cool, and decided to do something similar with my book. So now, instead of just the cover image linking to the Amazon page, there’s a clickable preview of The Directorate embedded on the sidebar.
Now, based on the data I’ve gathered on sidebars and whether or not anyone looks at them, my hypothesis is that it will make absolutely no difference whatsoever to the number of clicks–let alone sales–that I get as a result of that widget.
But if my hypothesis is incorrect, that would be interesting to know, and possibly helpful not just to me, but to readers who have published ebooks of their own. If anything interesting comes of it, I’ll let you know.