McCain is getting Sarah Palin to help him out  in his campaign for reelection. McCain,we know, has no charisma, but neither does his opponent, J.D. Hayworth. Could Palin’s charisma be a factor in the Maverick’s favor?

I doubt it. Charisma doesn’t seem to be transferable. I wrote back in January: “Oddly, however, you can’t lend your charisma to someone else by means of an endorsement. Obama’s campaigning for Creigh Deeds is proof of this. Having someone charismatic testify on your behalf just… doesn’t seem to work.”

Add Obama’s endorsement of Martha Coakley to the list of examples showing this doesn’t work.