According to this article by Peter Nowak, mainstream media outlets do not treat video games the same as they do television and film.
I can believe it, although I think it is changing now. I remember when Call of Duty: Modern Warfare 2 broke all kinds of sales records in its debut, one could see the press realizing this was a serious medium.
The bad thing is that the sorts of games that set these records are generally not the sort that show the medium at its artistic best. But it is a start.