I often have insomnia, and, because I love conspiracy theories even though I don’t believe in them, I used to occasionally listen to the radio show Coast to Coast AM. I always especially enjoyed their Halloween episode, when the show would be retitled Ghost to Ghost AM.  I remember they talked about “Shadow People” on one such episode that was cool.  Everything on the show was so utter madness of course, but I wonder if most of the callers were playing pranks.  (The time “Gordon Freeman” called in being a prime example.)

I bring this up because of eurobrat’s post saying Coast to Coast has now become more of a typical Republican radio talk show.  That’s too bad; although I can’t say that it’s surprising.  “Paranoid style in American Politics” and all that. I wonder if it was just the host who happened to be on that night.  Even then, it’s an odd marketing strategy: “let’s try to be like all the other stuff out there.”

It’s actually a surprisingly common device you’ll see in all forms of marketing.  It’s not a good idea.  Generally, the best way to market your product, whatever it may be, is to differentiate it, not imitate what everybody else is doing.