This book gives a comprehensive and thorough history of the United States government’s plans for surviving a nuclear war. The book spans the Atomic Age, with detailed information from the Truman through Obama administrations, with occasional references to the comparatively primitive security measures under earlier presidents.
There are a number of interesting stories in the book, from the day that President Truman practically shut down Washington as he stepped out to go to the bank to the total chaos and confusion that reigned on 9/11, when the emergency procedures were implemented rather haphazardly.
For all the programs aimed at “continuity of government”, the ultimate conclusion of Presidents, generals, CEOs, and bureaucrats throughout the decades seems to invariably have been that in the event of a nuclear attack, the United States as we know it would cease to exist, and survivors—if any—would live under martial law at best for a considerable length of time.
And yet, the preparation proceeds anyway, as the government tries to figure out a way to survive the unsurvivable. In one memorable section, Graff discusses a secret bunker at the Greenbrier resort in West Virginia, complete with underground chambers for the House and Senate to convene, all maintained without the knowledge of even the CEO of the resort himself.
Throughout the book, I repeatedly thought of this exchange from the British political sitcom Yes, Minister:
Sir Humphrey: There has to be somewhere to carry on government, even if everything else stops.
Minister Hacker: Why?
Sir Humphrey: Well, government doesn’t stop just because the country’s been destroyed!
That really summarizes the absurdity of the whole enterprise. The book’s subtitle, “The story of the U.S. government’s secret plan to save itself–while the rest of us die” is a bit unnecessarily hysterical and sinister-sounding, (they can’t really be expected to save everyone, can they?) but it does underscore the inescapable problem of attempting to preserve a way of life that can’t exist in the unimaginably horrible new world that would be created after the bombs went off.
Graff did a lot of research for this book, but too often sacrificed readability in the interest of being thorough. There are plenty of paragraphs that bog down in the alphabet soup of government programs, plans and agency acronyms. (This is perhaps inevitable to some degree—the government loves acronyms.) Even more confusingly, information is sometimes poorly organized, and occasionally repeated in different sections. Once or twice this caused me to think I had accidentally gone back to a section I’d already read.
There’s also at least one flat-out error: on page 278 of the Kindle version, Graff asserts that “Reagan was the first president shot in nearly a century.” This is obviously not true, and probably the result of some kind of copy/paste error. That’s one that anybody would know is wrong, but it made me wonder what other, less-apparent-but-equally-serious errors the editors might have missed.
So, should you read it? Alot of the negative reviews say things like “I could have gotten all this from Wikipedia”. Which is true, but also raises the question, “Then why didn’t you?” A journalist like Graff isn’t required to discover new information—compiling and correlating existing information into one convenient book is also useful.
Unfortunately, Raven Rock isn’t as convenient as it could have been. A bit more editing and condensing would have improved the book a great deal. As it is, though, there’s a wealth of information for those willing to slog through and find out what secret projects the government has been spending our taxes on in the hopes of surviving Armageddon.
I haven’t played it. I probably won’t play it. I haven’t played a Far Cry game in years. You can read my thoughts on Far Cry 2here. My sense is that not much has changed about the series since then.
For those who don’t know: Far Cry 5 is set in Montana, and the plot involves a doomsday cult of survivalist “preppers”. I don’t know much beyond that, but I gather it follows the standard Far Cry formula of a big open world for the player to run around in, getting in gunfights and blowing stuff up.
The marketing for the game has hyped the political aspects of the plot, and generated lots of controversy as a result.
The reviews I’ve read, however, have almost all complained that the game doesn’t have any real political message, saying things like “it plays it too safe” and “doesn’t want to offend people”. I get the sense a lot of people are disappointed in Ubisoft for not dialing the political commentary up to 11.
I admit, once I learned it was going to be just another open-world mayhem thing, with no major political message, I also lost interest in it. But I can’t blame Ubisoft for making that decision. If you think about it, they hardly had a choice.
Far Cry games are about people in extreme environments, fighting to survive against hordes of enemies with a vast array of deadly weapons. There is no clear morality in the world of Far Cry, save the Law of the Jungle. So if you play these games, it means you want to role-play surviving in a savage world of death and destruction.
Survivalists, doomsday preppers, and militia types are doing the same thing. They’re just acting out this fantasy, as opposed to playing a virtual simulation of it. In gaming lingo, they’re Live-Action Role-Playing, or “LARP-ing”.
So Ubisoft couldn’t go full bore political satire against survivalist/militia-types without also attacking their target audience. For those saying that Far Cry 5 should attack people who fetishize wilderness survival and military hardware: Who exactly do you think is buying this $60 simulation of over-the-top violence and destruction?
Is it possible for a game to criticize its audience? Yes, I have seen it done once: Spec Ops: The Line presented itself as a standard-issue military shooter, only to turn everything on its head and morph into a mind-bending satire of the genre that forced the player to question why they play these things at all.
But Spec Ops was not a huge money-maker, and Ubisoft is not going to alienate a huge portion of its audience for the sake of making a clever satire. The majority of audiences do not want to be satirized. They want to be entertained. It would be kind of like writing a detective novel where the detective fails to catch the killer specifically because he spends too much time reading detective novels.
“Form ever follows function” wrote the architect Louis Sullivan, and it’s a good principle for design in any medium. Because if you try to make a game whose function (satire of gun-loving survivalists) is directly opposed to its form (a simulation of gun-loving survivalism), the customers who want the form are going to be upset, and the customers who want the function probably aren’t going to buy it in the first place.
What a crazy idea, to make a comedy about the death of Soviet dictator Joseph Stalin. But there is something about the absurdity of the overly-bureaucratized communist mass-murder machine that lends itself to dark humor—the petty logistical concerns and office politics familiar to white-collar workers everywhere, combined with the matters of life and death that concern a government, particularly a totalitarian one.
The film definitely plays this weird juxtaposition to the hilt right from the opening scene, in which Stalin (Adrian McLoughlin) calls the manager of a concert broadcast live over the radio to demand a recording of it. When the manager learns there is no recording, he frantically tries to reassemble the orchestra to perform it again. The piano player, Maria Yudina (Olga Kurylenko) initially refuses, but ultimately gives in when bribed. After the performance is finished, she places an insulting note to the dictator inside the record sleeve.
Intercut with this are scenes of Lavrentiy Beria (Simon Russell Beale), the head of Stalin’s secret police, dispatching his men to seize people from their homes and torture them in secret prisons. Beria holds immense power in the government, and when Stalin dies—on reading the note Maria has written—Beria is the first into his office, hastily removing important documents before other members of the Central Committee, including Nikita Khrushchev (Steve Buscemi), arrive.
They are reluctant to pronounce him dead, and even the doctors hastily assembled to examine him are hesitant to give their assessment. When they finally do, the Committee proceeds with Georgy Malenkov nominally in charge, but with all of the Committee members, Khrushchev and Beria in particular, jockeying for power.
Stalin’s children, Svetlana (Andrea Riseborough) and Vasily (Rupert Friend), arrive for their father’s funeral. Vasily repeatedly launches into drunken rages, attacks guards and makes wild threats. Beria keeps Khrushchev busy dealing with these matters while he moves to consolidate his power by putting the city under the control of the secret police, increases his popularity by pausing arrests, and seizes control of the train system, preventing people from entering the city.
Beria also reveals that he has the note that Maria wrote to Stalin. She is an acquaintance of Khrushchev’s, and Beria uses this to threaten Khrushchev, implying that he will use the note to incriminate both of them should Khrushchev try to cross him.
In frustration, Khrushchev orders that trains to Moscow resume running, causing people to enter the city and be shot by Beria’s secret police. The Committee argues over whether Beria or his lower-level officers should be blamed for this.
Meanwhile, Marshal Georgy Zhukov arrives in Moscow, annoyed to find his army confined to barracks. Khrushchev secretly strikes a deal with Zhukov to help him remove Beria from power during Stalin’s funeral. Zhukov agrees, on the condition that Khrushchev has the support of the entire Committee, which Krushchev manages to secure by bluffing that he has Malenkov’s backing.
At a Committee meeting after the funeral, Khrushchev signals Zhukov and his men to storm the room and arrest Beria. After much badgering from Khrushchev, Malenkov reluctantly signs off on the summary trial and execution of Beria.
The film ends with Khrushchev watching Maria play at a concert while Leonid Brezhnev (Gerald Lepkowski) looks ominously over his shoulder.
It’s an odd movie, with scenes of slapstick comedy (the Committee members awkwardly transporting Stalin’s body from the floor to his bed) mixed with more subtle satire, as in the sequences depicting Committee meetings, and one unforgettable scene in which Khrushchev and Vyacheslav Molotov (Michael Palin) are speaking contemptuously of Molotov’s presumed-dead wife Polina, who was arrested as a traitor to the Party, only to change their tone mid-sentence to singing her praises as Beria appears with her in tow, having released her from prison to secure Molotov’s loyalty.
The humor throughout is very, very dark: for example, there is a running gag in the scenes in the secret police prisons where we repeatedly hear prisoners off-screen exclaiming “Long Live Comrade Stalin!” followed by a gunshot.
But in addition to the sometimes over-the-top satire, the plot is that of a very tight and coherent political thriller, as Khrushchev and Beria joust for power. I went in expecting it to paint all the Soviet elites as villains in equal measure—and they certainly all do some nasty things—but in my opinion the film pretty firmly sides with Khrushchev as the hero and Beria as the villain. The former is depicted as vulgar and a bit corrupt, but reasonably well-meaning. (He reminded me, in both looks and manner, of a Don Rickles character.) It’s impossible not to root for him over Beria, who, besides all his other crimes as head of the secret police, is a sexual predator of the most evil sort. It is altogether fitting and satisfying that the most graphically violent death in the film is Beria’s execution.
As you might expect, the film is very controversial, and was banned in Russia and former Soviet States. A member of the Russian Culture Ministry stated: “The film desecrates our historical symbols — the Soviet hymn, orders and medals, and Marshal Zhukov is portrayed as an idiot.”
I can’t speak to the hymn, the orders, or the medals, but I will say that while Zhukov is certainly a caricature (he’s played by Jason Isaacs, whose hammy acting works much better here than in Harry Potter), for me, he was one of the most sympathetic characters in the film, after Khrushchev and Maria.
I would like to see a historian specializing in Soviet history do a thorough examination of what is and isn’t accurate in this movie. This article mentions some inaccuracies—notably, that Beria’s downfall was more protracted than the hasty arrest and execution depicted in the film. But that’s the sort of change that can be excused for the sake of the drama. I don’t know much about the Soviet Union post-World War II, but on cursory scanning of Wikipedia entries about the people and events depicted, I was surprised (and quite often disturbed) to learn how much of it was accurate.
Of course, the mark of a really good work of historical fiction is that it’s not just about the time period depicted, but that it contains observations about human nature that are relevant to the present-day. This is why, for example, the historical dramas of Shakespeare are still read and performed today.
So does The Death of Stalin contain any interesting lessons beneath the caricatures of historical enemies of Western capitalism and farcical depictions of Soviet state ceremonies? It’s hard to say. Maybe there is something about the dehumanizing effect that power has upon both those who wield it and those upon whom they exercise it. But that has been pretty well picked-over by people like George Orwell. The absurdity of bureaucrats administering lethal force? Joseph Heller covered that. So I’m not sure this picture brings anything new to the table in that regard.
Would I recommend seeing it? I don’t know. If you’re a Soviet history buff, it might be interesting to see what they got right and what they got wrong. If you like your comedy extremely black, then it might be worth a watch. But if you prefer uplifting cinema, or if you don’t like violence, or if you are offended by swearing, or–above all else– if one of your relatives worked for the Soviet Secret Police, then you should probably skip it.
“’You mightn’t think it, but Sloppy is a beautiful reader of a newspaper. He do the Police in different voices.’”—Charles Dickens. Our Mutual Friend. 1865
Ernest (angrily): “When you come to think of it, it’s extremely injudicious to admit into a conspiracy every pudding-headed baboon who presents himself!”—W.S Gilbert. The Grand Duke. 1896
I love politics. And I love unreliable narrator stories. So reading Fire and Fury was like a dream come true for me—not only are all of the book’s subjects unreliable narrators, presenting contradictory views and advocating mutually exclusive objectives, but the author himself is a sketchy character with questionable ethics and suspect motives. I’ve not witnessed such a kaleidoscope of political and journalistic deception since the movie Jackie.
But while the Kennedy administration was retroactively known as “Camelot”, the present one would be more accurately branded with another three-syllable word beginning with “c”. Forgive me if I shock you, but such vivid language is often employed by the President and his staffers in this book, especially Steve Bannon–certain quotes from whom helped drive sales of the book as well as end Bannon’s career at Breitbart.
For the first part of this review, I’m going to write as though everything the author reports is true, and provide analysis based on that. After that, I’ll discuss some of the weird things that cast doubt on Wolff’s account.
The central thread running through the book, which spans from Election Day in November 2016 to sometime in early Autumn of 2017, is the struggle for power between two factions: The President’s self-described “nationalist” strategist Steve Bannon on one side, and his adviser/daughter Ivanka and her husband Jared (“Jarvanka”, in the Bannon side’s terminology) on the other.
Behind most of the strange day-to-day details, the gossipy infighting, and Machiavellian backstabbing, this is the driving force of the whole drama, even more than the President’s fixation on what the mainstream news outlets are saying about him.
Most of the bizarre occurrences that we remember from the first year of this administration were the results of proxy wars between Bannon and the President’s daughter and son-in-law. For example, the infamous ten-day tenure of Anthony Scaramucci as White House Communications director was a move by Ivanka’s side against Bannon’s. The U.S. withdrawal from the Paris Climate Agreement was a victory by the Bannon side against Ivanka’s.
Bannon is motivated by resentment against the permanent government in Washington, which, in the Bannon version of history, has sold out the interests of the United States to foreign powers, and become a corrupt network of out-of-touch intellectuals and bureaucrats.
The Ivanka side’s motives are a little less clear. Preservation of their family business combined with horror at the President allying with a man so closely tied to the openly racist “alt-right” movement seem to be the main ones. (Cynical observers might say that it’s really their horror at what being associated with the alt-right does to the family brand.)
The mainstream Republicans—represented for most of the book by then-Chief of Staff Reince Priebus–are mostly offstage, and only intermittently have contact with the President, who does not like to be bored by the complicated business of hammering out legislation. He prefers to watch television and gossip with other businessmen about his problems.
While Bannon sees the world as a clash of civilizations, his boss sees it as a clash of personalities—in particular, media personalities, like himself. To him, politics is just the New York business scene writ large; and the political press just an expanded version of the New York tabloids, to which various competing interests leak stories—sometimes “fake news”—to get better deals.
Over all of the gossip, be it Bannon constantly insulting Ivanka or the President’s various complaints about the accommodations or the servants or the press or whatever else is bothering him that day, the book paints the President as an easily-distracted man who changes his mind seemingly every hour, and his staff as a group of people feverishly scrambling to achieve their own goals by trying to curry favor with him.
And then, of course, there is Russia. Wolff actually takes a semi-sympathetic view to the administration on this point, arguing that they are too disorganized to carry out a massive conspiracy with a foreign government, and that the press has made this conspiracy up out of a few disjointed bits and pieces of evidence that don’t really add up to much.
Curiously, this is also Bannon’s view of the Russia issue, and he repeatedly stresses the facts that (a) the Mueller investigation is all the fault of Ivanka and Jared for urging the firing of FBI Director Comey and (b) that he, Bannon, has no ties to Russia whatsoever, and doesn’t know any Russians and is totally not involved with anything to do with Russia.
Given that Bannon is constantly likening the entire administration to Shakespearean tragedy, perhaps he’d be familiar with the concept of “protesting too much”. It’s true you rarely hear his name in connection with the Russia ties, suggesting he’s either innocent or better at covering his tracks than the rest of them.
And this is where we have to start some meta-analysis of this book. Bannon, like the Shakespearean protagonist he apparently thinks he is, gives lots of soliloquies about a number of subjects. At least, that’s the impression you get from the book. But much as I enjoy imagining Steve Bannon wandering around the White House giving long philosophical speeches to nobody in particular, it seems pretty clear that he was willing to talk to Wolff all the time, more so than anybody else in the administration. Also, the fact that Wolff’s time in the White House ended shortly after Bannon left bolsters the claim that it was Bannon who was giving him all this access.
Why on Earth would Bannon do that? It doesn’t make much sense on the face of it, and when you factor in that Bannon lost his relationship with the President and his job with Breitbart as a result of the book’s publication, it seems even more peculiar.
Another possibility is that Wolff tricked Bannon just as he tricked the President, and that the nickname “Sloppy Steve” is as much a comment on Bannon’s ability to keep his mouth shut as it is his style of dress.
Or maybe Bannon invited him in, thinking he would chronicle the glorious success of their first year in power, and when it didn’t turn out that way he forgot to tell him to take a hike.
The most interesting possibility is that Bannon wanted someone to give an account that would absolve him of any involvement with the Russia scandal. Maybe sacrificing his career was worth it to him to get the word out that he was totally not involved with any Russia stuff.
All of this speculation assumes that what Wolff has written is true, and there’s plenty of reason to doubt that as well. Throughout the book, there are snippets of conversation that, upon reflection, seem hard to imagine Wolff obtained any other way than downright espionage. (Assuming he didn’t just make them up.) How does he know, for example, what the President said on the phone in his bed at night? Does Wolff know which of his business associates he called, and interview them? If so, how does he know they are telling the truth?
There’s a chance that the entire thing is made up (although if it were, presumably Bannon would have denied the bits that got him in trouble). I think a big reason Wolff got a free pass from much of the press on checking his accuracy is that he doesn’t report anything contrary to the impression most people have of each member of the administration. Everyone acts pretty much like you’d expect them to, given everything else we have seen of them. So it seems plausible.
Which could mean either that all of them are exactly like they seem on TV, or that Wolff made up a story using the members of the administration as “stock characters” in a drama of his own invention. But I don’t think that’s what he did—at least not for the major players. Because the book doesn’t really have a story worth inventing, other than perhaps the story of Steve Bannon’s rapid and unlikely rise to a position of power, followed by his equally rapid fall after he was undone by his own arrogance. I guess it is rather Shakespearean after all!
1. Strange though it may seem, I think this actually makes it seem less likely that the Trump campaign actively colluded with Russia to steal the election. My impression is that Trump Jr. was lured into the meeting without having much prior knowledge. This is based on the email exchange, which reads to me like an amateur who doesn’t know what he’s doing.
2. If Russia actually wanted to release anything incriminating they had on Clinton, they wouldn’t do it via the Trump campaign. That would be stupid, since it would automatically make the information seem suspect. Instead, they would distribute it through some friendly-but-seemingly-independent media outlet, and let the Trump campaign pick it up later. Indeed, this is actually what happened with a lot of the Russian-supported anti-Clinton/pro-Trump propaganda that was circulated online during the election. This also makes it seem unlikely they actually gave the Trump campaign any useful information.
This meeting is totally consistent with that. They lured Trump Jr. into a meeting by claiming they had dirt on Clinton, and then didn’t give him anything, knowing how bad it would make him look when it came to light.
In summary, I don’t think Russian operatives would ever work with the Trump people to interfere with the election, simply because many of the Trump people are too incompetent to be trusted with anything like that. The Russian intelligence operatives could handle it by themselves.
My sense is that the Russian plan had two distinct components: one was to influence the election in favor of Trump. The other was to play on the amateurishness and arrogance of the Trump campaign staff to goad them into doing stupid stuff that could be used to undermine them later.
We know that Russian Intelligence worked to increase Donald Trump’s election chances by spreading propaganda. And we now know that they also attempted to tamper with US voting systems. And we know that President Trump has long spoken approvingly of Russian President Vladimir Putin. And we know that Trump campaign personnel met with various Russian officials during the campaign.
All of this looks highly suspicious, and suggests that something was going on between Trump and Russia.
However, there is one thing about the “Russia colluded with the Trump campaign to steal the election” theory that doesn’t add up. Namely, if Russia was covertly influencing the election, why would they bother to tell the Trump campaign about it?
Think about it: there’s no reason for them to have any contact beyond perhaps an initial meeting to lay out the plan. Why keep having these meetings between Trump’s people and Russia’s people? All it did was increase the likelihood of the plot getting exposed.
This is actually the best argument the Trump people have in their favor, as far as I can see. If they were committing such a serious crime, why leave such incriminating evidence?
The “Trump’s campaign is innocent” scenario could be something like the following: sure, they met with Russian people, but it was nothing to do with election-hacking. Trump’s platform and Russia’s interests in promoting a new nationalistic world order just happened to align, and they were hashing out details of what they would do in the event that Trump won. Russia independently carried out their manipulation of the election without the knowledge of the Trump campaign.
Which would be the way to do it, if you were running a remotely competent espionage operation. You don’t tell people stuff they don’t need to know, and from Russia’s perspective, the Trump campaign wouldn’t have needed to know that Russia was attempting to influence the election.
But this leads to the question: why did the Russians meet with them at all? Presumably, Russian officials knew about the plan, even if the Trump people didn’t. And they would therefore know how bad the meetings would look if word of the Russian interference ever came out.
This points strongly to the conclusion that the Russians suckered Trump, or at least Trump’s people. They knew it would make them look bad when these meetings came to light, and so would undermine the American people’s faith in the entire government and the electoral process.
If this is the case, Trump and his personnel, rather than being willing pawns of a Russian plot, are actually naïve victims who fell into a Russian trap.
Personally, I find it hard to imagine the people working for Trump were that unbelievably easy to trick. But it’s hard to see any other explanation.
I’ve been following the fortunes of the Wonder Woman film for a while now, and I also noticed this lack of publicity. It registered with me because it fit into a pattern I’ve seen before.
My favorite movie of all time, Jane Got a Gun, was another film whose marketing campaign I watched closely. The Weinstein Co.’s promotional efforts for it were abysmal–I think I saw one trailer for it, and it made the movie look like an action/adventure flick when in fact it was a romantic drama. (Even the title is kind of misleading. They should have called it Jane Ballard.)
Jane Got a Gun had an infamously turmoil-filled production, and apparently the Weinstein Co. based its decision on the film’s history, rather than the finished product. (It’s usually a mistake to focus on process over results.) As such, they didn’t put much effort into promoting it, and didn’t hold advance screenings for critics. As a result, few people heard of it, and it fared poorly at the box office.
This isn’t the only recent example of a film getting hamstrung by bad marketing. Ghost in the Shell was a big-budget sci-fi picture with a strong story, and it flopped badly at the U.S. box office.
Unlike the case of Jane, the studio could never be accused of not spending resources promoting Ghost. Paramount even bought a Super Bowl ad for it. But it was hit with an intense negative buzz, in which people accused it of “whitewashing” because of the decision to cast Scarlett Johansson as the lead character, Major Killian.
And yet the accusation of whitewashing persisted, and undoubtedly contributed to negative press surrounding the film. Which is too bad, because while it was not a great film, it was certainly one of the better sci-fi movies I’ve seen in recent years. It was far better than the highly-successful blockbuster The Force Awakens, for example.
This is why what’s happening with Wonder Woman doesn’t surprise me too much. I have, as they say, seen this movie before. But like Ian Fleming wrote, “Once is happenstance, twice is coincidence, the third time it’s enemy action.” At this point, I have to think this is part of some pattern.
So what’s the common thread?
While they are all very different films, Jane Got a Gun, Ghost in the Shell and Wonder Woman do have a few shared characteristics. Most obviously, they all feature female protagonists. They also are all categorized as action films. (Although Jane probably shouldn’t have been).
Is Hollywood deliberately sabotaging female-led action films? That seems crazy, since the easiest way for studios to prevent such films from succeeding would be to… not make them in the first place.
Let us, like Woodward and Bernstein before us, “follow the money”.
One thing to look at is the studios producing the movies: Warner Bros. is handling Wonder Woman, because they own DC Comics. As I mentioned earlier, DC has been in competition with Marvel on superhero movies, and they have been losing.
Marvel is owned by Disney, which acquired it in 2009.
It so happens Disney also originally had a deal with Dreamworks to release Ghost in the Shell, but it was terminated in 2016, and the movie was released through Paramount instead.
Jane Got a Gun is the clear outlier here–the Weinstein Co. isn’t on anything like the same scale as Disney, Warner Bros. et al. Also, Jane was rated “R” whereas the rest of these are “PG-13”. So, presumably it had a much smaller marketing budget at the outset.
The key point is that all three of these movies are released by companies that aren’t Disney.
This is most significant for Wonder Woman, because of the ongoing DC/Marvel battle, which is really a proxy war between Warner Bros. and Disney. And Disney has been winning it.
Part of the reason I brought up The Force Awakens to contrast with Ghost in the Shell was because it got way more positive press despite being an inferior film. But of course, Force Awakens was made by Lucasfilm, which since 2012 is owned by… Disney.
The upshot is that I think Disney is way better at promoting their movies than most of the other studios are. Even when Disney has something sub-par, they can generate enough positive buzz about it to get people to buy tickets.
It’s important to understand what promotion really entails. It’s more than just advertisements on television and the internet. It’s more even than tie-ins, and red carpet events, and sending the cast and crew on talk shows.
My impression is that Disney–or perhaps the PR firm they hired–does a vastly better job of promotion compared to the other studios. They have a much higher success at generating positive buzz for whatever they are releasing next.
Now, to some extent, there is bound to be a “crowding-out” effect. If Disney can internally do better PR, or if they can pay more to get it, it leaves less room for other non-Disney productions to get good PR.
And of course, none of this has anything to do with the actual quality of the movie in question. (Indeed, I often wonder just how many movie reviews are influenced more by the PR campaign surrounding the film than by the film itself.)
“[W]hy do so many people like The Force Awakens? I don’t know–maybe it’s the same reason so many people like Donald Trump: both are loud, in-your-face, and have so much money backing them that they won’t go away.”
The comparison actually runs a bit deeper than that. Trump, whatever else you want to say about him, is great at promotion. He is like a one-man PR firm in terms of his ability to draw an audience for whatever he is peddling.
Disney, or whoever is handling PR and marketing for their movies, has a similar level of promotional skill. And the other movie studios are unable to match it.
I think there is also something of an escalation going on, in that the more Disney hypes their releases, the more the other studios are then going to be expected to do to hype theirs. Expectations for marketing campaigns get higher and higher, and when studios fail to meet them, people don’t go to see their movies.