I have yet to read the book Shattered: Inside Hillary Clinton’s Doomed Campaign, by  Jonathan Allen and Amie Parnes.  It sounds promising, though–full of interviews from campaign insiders giving first-hand accounts of what went wrong.

But the common thread coming out of reviews of the book, interviews with the authors like this one, and of Clinton campaign autopsies generally, is really ringing false to me. Or, maybe not exactly false, but at least woefully incomplete.

There are two main theories that have emerged as explanations for why Clinton lost. They are:

  1. The controversy surrounding her email server
  2. Her inability to connect with people

Both of these are valid explanations.  But I have not seen anyone analyze how these two things are related; and moreover, why the mainstream political press did not realize it until after the election.

This requires further investigation.  We will start by tackling point 2 first, since it is related to my favorite subject: the importance of charisma.

I firmly believe in the theory that charisma wins elections.  And Hillary Clinton has been my go-to example of someone who does not have charisma for years now. (Note: lack of charisma is often described as “could not connect” or “was not likeable”.)

So, to that extent, I agree that Clinton lost because the voters could not connect with her the way they could with a charismatic billionaire television star who lives in a golden tower.

The problem is, everyone has known for years that Clinton doesn’t have charisma.  It is not like this is some big revelation. This doesn’t mean the press is wrong to say that is the reason she lost… it is just that until election night, the press was right there with her, convinced she would win.

When the conventional wisdom was that Clinton would win, the mainstream political press dismissed concerns about her likeability.  When Clinton suddenly lost, they picked up on this as the obvious explanation for why she did.

And maybe it is.  But if that is the case, why didn’t the press seize on it sooner?  This isn’t the first time we ever had an election–they should have some idea of what is likely to happen based on past elections.  The charisma theory holds up pretty well over the past 50+ years of Presidential elections, so you would think there would have been more talk about it beforehand.

Part of it is the old “hindsight is 2020” problem.  And another part of it is groupthink: Once a few experts started saying Clinton would win, a lot of other people assumed the experts would know, and started following them. (I myself was guilty of this–I ignored Trump’s obvious charisma advantage because so many of the major forecasters were favoring Clinton.)

There’s an even bigger problem with political journalism here, but I want to wait to examine that.  For now, we can just say that it seems probable that Clinton could not connect with voters in 2016, since that had long been a problem for her.

Now to address the theory that it was not Clinton’s anti-charisma that cost her, but rather her email server–or more specifically, the FBI’s investigation of her email server. Nate Silver of FiveThirtyEight has some convincing data indicating that it was FBI director Comey’s letter to Congress that swung the election to Trump.

Intuition seems to favor the “lack of charisma/could not connect” explanation; the hard data indicates that Comey’s letter was decisive.

Here is the significant thing, though: both explanations can be correct.

In truth, the letter was pretty mild.  It cast a cloud of suspicion over Clinton and enabled Trump to ramp up the number of sinister insinuations he made about her, but that’s about it.  Compared with the Access Hollywood tape which featured Trump literally admitting to a crime, it was small potatoes.

Yet the press hyped the Comey letter as though it were comparable. Why?

The answer is… charisma.  Remember, charisma is the ability to make people want to like you, irrespective of anything you do.

Trump has charisma.  That is why so many voters wanted to like him, and were willing to overlook so much to vote for him.

In contrast, Clinton does not have charisma and as a result many voters were glad to seize on any excuse to vote against her, even a trumped-up (pun not intended) one.

If the email thing had happened to Obama, he could have weathered it.  It probably would not have even been front-page news.

By the same token, if it had not happened to Clinton, there would have been some other heavily-hyped scandal the press would have touted.  Scandals make for good stories, and plenty of people wanted to read about the alleged crimes of Hillary Clinton. People were looking for an excuse to dislike Clinton.

Another key factor to remember is that charisma works on the press, too.  They try to be neutral, but they are just human beings–their personal feelings about a candidate are going to affect their coverage. So,if they are covering somebody who is uncharismatic, they are going to include that in their narrative, even if only subconsciously.

This is leading me to that bigger problem that I mentioned earlier, and it has to do with how the press covers everything.  The problem is that they need to have a simple answer for everything. They cannot say, “we do not understand what happened”.  They have to come up with some explanation, and it has to be something simple that they can explain quickly.

This does not just apply in politics, but to pretty much all mainstream press analysis of anything.  I remember, as my liberal friends and I watched the election results in mounting horror, I kept thinking inexplicably about Super Bowl XXV.

If you are unfamiliar with football history, it went like this: the heavily-favored Buffalo Bills and their record-setting offense lost by a single point to the New York Giants and their strong defense.  On the last play of the game, the Bills missed a field goal that would have given them the victory.

The “narrative” coming out of that game was that the Giants’ defense stifled the mighty Bills offense. (Then-Giants defensive coordinator Bill Belichick’s game plan is in the Pro Football Hall of Fame) But if the Bills had made the field goal, it would have been different–even though the Giants defensive performance would have been exactly the same.

The perception of both the Giants’ defense and the Bills’ offense was decided by the performance of neither unit, but by the Bills’ kicking game.

This does not mean that defense does not win championships, any more than the fact that Clinton winning the popular vote means charisma does not win elections.  We have enough examples of both throughout history that it is fair to say it constitutes a pattern.

But the sporting press largely did not acknowledge that prior to the game, just as the political press didn’t acknowledge charisma’s strong track record prior to the election.

In each case, it took a specific event (a missed field goal/the Comey letter) before the press were able to recognize the larger pattern.  (Defense wins championships/charisma wins elections.)

In other words, if a Clinton scandal did not exist, the press would have found it necessary to invent one.

The press does not analyze things as closely as they want you to think they do.  They generally report on what happened and then seize on anything that seems convenient to explain why it happened.

(Another area where this is especially transparent is business and financial journalism.  Most journalists have no idea what made the markets go up or down, unless there’s some major world-shattering event that makes it obvious. Most of the time they just make some guess that investors are optimistic or pessimistic based on same random bit of data that seems plausible.)

In general, the press wants their viewers to think they know what is going on.  This makes sense, because the purpose of the press is to convey information.  However, if you do not have all the information readily available, it is hard to know what is going on. This leaves journalists with two options: They can either admit they do not know what is going on, or they can spin some narrative that sounds plausible.

Option 1 is unattractive for a couple of reasons.  First, it is always hard to admit you don’t know something people expect you to know.  And second, suppose some rival press outfit does know what is going on.  Then they might gain an edge in credibility and thus increase their audience.

Option 2 looks a lot better.  If you do that, people come away thinking they learned something.

To most people, Option 2 sounds a lot like lying.  But it’s not the same thing–most journalists aren’t deliberately making up lies; they’re just saying stuff that seems like it’s probably true.  And most of the time, it is true.  If it looks like a duck, and acts like a duck, and quacks like a duck, then it probably is a duck.

But sometimes it is not a duck.  Sometimes, it is a black swan. And when that happens, the press can look pretty stupid.

Trump and his campaign were so weird that it distracted the press from the fundamentals of politics.  Trump’s charisma advantage got overlooked or minimized because everything else about him was in total opposition to the normal laws of politics.

This is the ultimate problem with the political press: once a narrative gets established they tend to disregard all information that contradicts that narrative, unless it becomes impossible.

But even once a narrative has been conclusively disproved, the press still has a hard time putting the pieces together and explaining why the narrative was wrong. Notice how, in the interview linked at the top of this post, Allen keeps coming back to the “email scandal” as the deciding factor. He is not completely wrong, since the emails led to the FBI investigation, but he has trouble putting it all in context.

The correct interpretation is that Clinton lost because her lack of charisma made many voters predisposed to dislike her, and the sensational coverage of the allegations about her email server–and the FBI’s investigation into it–turned enough swing voters against her.

This is a fairly straightforward explanation: Clinton’s lack of charisma was an ongoing problem throughout her career, and the email investigation was the catalyst that ignited the anti-Clinton sentiment that was created by her lack of charisma.

I think many journalists are reluctant to put it in these terms however, since according to this interpretation, they were accessories to the loss because of how they covered the email investigation.

electoralcollege2016-svg

 

There is no lack of explanations for what happened in 2016.  All the major groups have their version of it.  The centrist-Democrat political establishment one goes something like this:

“The Democrats failed to understand the economic anxiety voters in the Midwestern states felt as a result of globalization.  Donald Trump tapped in to these fears and won by turning out the midwestern white vote.”

That seems pretty reasonable.  But the more liberal, socialist-leaning elements of the Democratic party have a slightly different explanation:

“The people in the midwest were turned off by the flawed ‘establishment’ candidate Hillary Clinton, who they viewed as untrustworthy and unlikely to bring economic reforms that they wanted.  This depressed voter turnout, allowing Trump to capitalize on latent racism.”

This is pretty much the same thing, only it puts a little more blame on the Democrats and offers an implied prescription for the direction of the Party.

The Republicans, of course, have their own view as well.  It can be summarized as follows:

“The working men and women rose up to vote out the politically correct big government agenda of the Democrats, and supported a successful businessman who will put their interests first and bring back jobs and opportunity, and who is not afraid to say what he thinks.”

All of these explanations are fairly similar.  In an increasingly rare event in politics, all sides are in agreement on the basic facts; that Trump won, that Clinton lost, and that the Midwestern states were the reason why. They are all describing the same event, and so arrive at a set of explanations that satisfactorily summarize the same results in a way that suits their respective worldviews.

Each explanation seems plausible. Which one to use depends on the target audience, but any one of them could work in a typical piece of political analysis.

But chances are, you don’t want typical political analysis.  If you did, you would be reading CNN or Fox News or Huffington Post or Breitbart or some other site.  You’re here because you want more than a summary. You want to understand 2016 in a larger historical context, and to know about the economic, cultural and philosophical forces underpinning the shocking electoral result.

In other words, you want to know what really happened.

(more…)

goofus-and-gallant

I’m a big believer in the “charisma theory” of Presidential elections.  To summarize, the idea is that the more charismatic candidate always wins. It has held in every election since 1992, and examples can be found going back to 1960.  In fact, the only instance I know of in which the more charismatic candidate lost was in 1896, before TV or radio existed.

One curious thing about charismatic candidates is that seemingly they always go up against non-charismatic opponents–people who may be good, studious, diligent policy wonks, but who are also stiff and boring.  Or, to use the words of Paul Graham, the creator of the theory, “people who are earnest, but dull.”

Think about it: the big knock on Hillary Clinton was that she “couldn’t connect with people”–versus Trump, who could at least connect with angry white men.

Same deal in 2012: Obama was one of the most charismatic politicians in history, and Romney was famously stiff and awkward.

Again, 2008: Charismatic Obama against boring, tired John McCain.

It goes on. In 2004, folksy “just a regular guy” George W. Bush vs. famously boring speaker John Kerry.

2000: Folksy Bush beats dull, awkward Al Gore.

1996: Legendarily charismatic Bill Clinton beats old, tired Bob Dole.

It goes on and on. Now and then you get elections where neither candidate was charismatic (Bush vs. Dukakis, Nixon vs. McGovern and Humphrey) but you seemingly never get two charismatic candidates running against each other. (Imagine what Trump vs. Obama would have been like!)

That seems highly improbable when you consider that there are lots of charismatic politicians, and that charismatic politicians have an innate advantage over non-charismatic ones. They should be running against each other all the time. What’s going on?

One possibility is that charisma is a winner-take-all sort of thing, in that whichever candidate is more charismatic automatically makes the opponent seem stiff and boring by comparison.  So if A is more charismatic than B, B looks boring, but B might be more charismatic than C, and make C look boring.

But it doesn’t seem to work this way.  Nixon lost to Kennedy on charisma, but he beat Humphrey and McGovern without getting any more charismatic.  Charisma simply wasn’t a factor in those elections.

Another possible explanation is that when one party has been out of power for a while, they become more likely to nominate a charismatic candidate. (Charismatic candidates usually start as long-shot outsiders, e.g. Obama and Trump) Similarly, when a party has been in power for a while, they are more likely to nominate a careerist politician who has paid their dues in the party. (e.g. McCain, H. Clinton)

If that’s the case, it apparently runs in an eight year cycle, conveniently matching up with Presidential term limits, and thus preventing possible “high-charisma showdowns”, as would have happened with Clinton vs. Bush, or Obama vs. Trump.

This could be the case, although it seems like an awfully big coincidence that it takes almost exactly eight years for one party to get a charismatic candidate, and that the other party seemingly forgets this lesson every eight years.

What are your thoughts on this pattern?

boris-grishenko-20090224055451786-000

According to Intelligence reports, Russian hackers influenced the U.S. Presidential election by hacking and leaking Democratic emails.  The Russians also sought to influence the election in a number of other ways, all of which fall broadly under the label of “propaganda.”

Moreover, the goal of all these operations, the reports say, was to help Trump’s campaign and hurt Clinton’s.

All this has left many of the Republicans–normally National Security hawks–in a bit of a quandary. Most of them seem to (at least implicitly) subscribe to the following view:

“Yes, it is bad that Russia hacked communications belonging to one of our political parties.  And yes, we should probably stop them from doing that in the future.

But, since there is no evidence that Russia tampered with the actual vote totals, it in no way casts doubt on the election or makes it illegitimate. The people voted in a fair election, and Trump won enough electoral votes to win the election.”

The argument can be distilled down to “it’s not our fault if people voted for us on the basis of foreign propaganda.”

There seems to be a sort of “gentleman’s agreement” among the major powers of the world that they won’t interfere in each others’ elections.  But, to quote the movie Lawrence of Arabia: “There may be honor among thieves, but there’s none in politicians.” So ti’s not really surprising that the agreement got violated.

Hillary Clinton said she believed Russia carried out this operation because Putin had “personal beef” with her. Apparently, Putin blames her for interfering in Russian elections in 2011, and took this opportunity to get revenge.

This makes me wonder: would the Russians have conducted an operation like this no matter who Clinton’s opponent was? Or was it motivated by Trump’s business ties and friendly stance toward the Russians?  In other words, were the Russians primarily trying to hurt Clinton, or to help Trump?

That may seem like a distinction without a difference, but I think it is a question worth asking.

JANE: We’re gonna be outnumbered…

DAN: To hell with numbers. We had the Johnnies outnumbered well and truly. You know, it took us four years to do what we should’ve done in a few months–because they had Will and Purpose. If you’ve got those two things… numbers ain’t shit.

–dialogue from Jane Got A Gun.

ATRIS: You offer your aid? After turning your back on me… on the Council? The Jedi is not something you embrace out of fear.  The commitment is stronger than that–something you never seemed to understand.

EXILE: But I always understood war. And that’s who you need.

–dialogue from Knights of the Old Republic II

You know which political slogan annoyed me most, of all the ones used in the 2016 campaign? More even than the stupid “lock her up” chant or the abbreviation of Trump’s stolen campaign catchphrase to the caveman-sounding “MAGA”?
This one:
lth-tee-male_grande_2e7b2cd4-50a9-4568-a280-4fda9c9c3bc4_grande
Seemingly, you can still get these from Clinton’s campaign site.

There are so many things wrong with this slogan. For one, it repeats the opponent’s name.  That’s a huge marketing mistake.  It would be like if Microsoft made a line of devices and marketed them with the line “they will be the apple of your eye”.

That’s not even the biggest problem.  The biggest problem is that it illustrates a fundamental flaw with modern liberalism: liberals don’t know when hate is an appropriate response.

This wasn’t always the way.  The old liberals of the early 1900s had quite a bit of hatred in their hearts for those who oppressed the working people.  I think the big reason that the throwback-style socialist Bernie Sanders inspired such a following was that he seemed genuinely furious about what he perceived as injustice in the world.

Love is a wonderful emotion, but it is not a great motivating emotion to win political struggles.  Hate is.

Moreover, talking about “love” and “hate”in the abstract is pointless.  Love of what?  Hatred of what?  These are the key questions you need to answer.  If somebody says they are motivated by love, that sounds good. But if they go on to say they are motivated by love of the pure-blooded Aryan Fatherland, that sounds not so good.

It’s healthy to hate evil.  But in 2016, liberals–who battled such evils as sexism, racism, child abuse, misogyny,  and countless others–forgot that they were fighting against something.  They thought it was enough to proclaim their love for everyone, and that by so doing, they would defeat opponents who were driven by hatred of liberalism.

We all know which side won.

990px-2016_presidential_election_by_county-svg
2016 U.S. Presidential Election results by county. Image via Wikipedia. Made by user Ali Zifan.

The big lesson from the 2016 election is that hate is a more effective tool for rallying your base than love is.

Now, this isn’t the whole story. After all, Clinton actually won the popular vote. But, as I discussed, the liberals have another problem in that they are all packed in cities and a few states on the coasts.  In a lot of states, they are completely surrounded, as the map above shows.

In military terms, the Republicans can effectively lay siege to Democratic stronghold cities.  Look at my hometown of Columbus, Ohio–it’s that blue dot in the middle of the state. We liberals are concentrated in small areas that are physically cut off from one another, surrounded by lots of very angry people who hate liberals and who have tons of weapons.  This is an extremely bad situation.

Since the election, there have been lots of anti-Trump protests and demonstrations. But ironically, almost all of them have taken place in cities and states that are liberal strongholds.  That’s not effective protesting.  There’s no point in blocking traffic in a heavily Democratic city to protest a Republican President.

Contrast that with the Republicans during the campaign: they would pour in to the heavily Democratic cities from the surrounding countryside to see their hero speak at his vitriolic rallies.

These, then, are the lessons that liberals must learn from the 2016 defeat:

  1. A little righteous hatred now and then can be a good thing.
  2. Take the fight to the opponent

 

A lot of Democrats said that if Clinton lost the election, they would move to Canada, or New Zealand, or somewhere else altogether different.

Seems to me that what they should have done instead was move to the Midwest or the Southeast.  After all, that is where Clinton lost the key states with high electoral vote counts.

To illustrate: Clinton won California with 5,860,714 votes to 3,151,821–a difference of 2,708,893 votes. Meanwhile, she lost Pennsylvania by 2,905,958 votes to only 2,841,280–a difference of 64,678 votes.

So, if 64,679 Democrats had been in Pennsylvania instead of California, she would have still won California handily, and also carried Pennsylvania.

That would get her to 248 electoral votes–still not enough to win. Can we take this any further?

Yes, we can. Clinton lost Michigan by 13,225 votes. So lets take 13,226 more Democrats out of California and move them into Michigan. Clinton is now winning California 5,782,810 to 3,151,821, and she’s winning Michigan and Pennsylvania as well. And she’s got 264 electoral votes. Still six shy of the number needed.  Can we scrounge up those votes somewhere?

Clinton lost Florida by a score of 4,605,515 to 4,485,745, a difference of 119,770 votes. So, let’s do one more giant population shift, and move 119,771 voters from California to Florida. Clinton is now eking out a razor-thin 2.5 million vote win in California while winning Michigan, Pennsylvania and Florida.  This puts her at 293 electoral votes–more than enough to win.

This is the the thing about urban cosmopolitanism vs. rural nationalism: the Democrats have more total voters, but they are concentrated in a few areas. The Republicans are spread out all over the place.

In theory, this could actually help the Democrats, since the number of electoral votes is based on  the number of congressional districts, which is in turn based on population. But clearly, the size of California’s voter population is disproportionately large relative to their number of electoral votes. Moreover, the districts are only redrawn every ten years, so population changes that take place within that interval are not reflected.

The Democrats’ problem is that huge numbers of their voters are concentrated in a few states, where the marginal impact of a vote is low.  If they were more spread out, they would likely have better results.

The best parts of last week’s Presidential debate were the parts when the candidates simply talked back and forth with each other.  In my opinion, this is far better way of revealing a person’s true beliefs and plans than allowing them fixed amounts of time to repeat their campaign slogans.

Whatever else you want to say about it, Trump’s penchant for constantly interrupting did allow for some lively back-and-forth. I thought both Trump and Clinton were at their best when they were actually talking to each other.  When Clinton would speak uninterrupted, she tended to fall back on generic stump speech phrases and slogans.  When Trump would speak uninterrupted–or, more accurately, uninterrupting–he tended to become incoherent or lose focus and start talking about irrelevant issues.

The best line of the night was when Trump, ostensibly responding to a question about his tax returns, gave a laundry list of problems with the country’s infrastructure, concluding by saying the government didn’t have money because it was squandered by politicians like Clinton.  She retorted, “Or maybe it’s because you haven’t paid Federal taxes for many years.”

Clinton’s line was short, to-the-point, and it hit home. Trump should take lessons from Clinton on the value of brevity.  A simple response like that is much better than Trump’s lengthy, rambling and often repetitious monologues that seem like mini-speeches.

Supporters of both Presidential candidates will often say the opponent is “just out for power”, or “doesn’t care about principles–they just want more power”.  The Republicans constantly say Clinton is so corrupt, and involved in so many scandals, that it shows she just wants power and will stop at nothing to get it.

Democrats say that Trump is trying to gain the powers of the Presidency to satisfy his own ego, and that his willingness to lie, scream and bully his way into office reveals him as a power-hungry maniac.

If you asked Clinton if she wants power, she would probably say no, she wants to “bring us together” and “help people”. If you asked Trump the same question, he would probably say no, he just wants to “fix things” and “make America great again”.

In politics, it works like this: “I want to help people and solve problems. They are power-hungry monsters.”

The truth is, both of them want power.  How do I know this?  Because there is no other reason to want to be President.  Actually, I imagine that being President is fairly miserable, since you can’t go anywhere or do anything on your own, and you and your family live under constant threat.  The reward for all that is the power.

“Power” is just the ability to get things done–to accomplish meaningful change.  But it has a negative connotation. Nobody gets mad when someone says “I want to make a difference in the world”, but they do if someone says “I want power”.  And yet, they are the same thing.  Power = ability to make a difference.

The real question is “what will someone do with power once they have it?”  That’s the important part.  To figure that out, you have to study the candidates’ policies, background and statements.  But all politicians try to sidestep this by using the rhetorical maneuver that condemns their opponent for the simple fact they are seeking office.

For the record: Clinton seems likely to use Presidential power in much the same way that both her husband and Barack Obama did as President.  A Clinton administration would be close to a third term of Obama.  Trump, on the other hand, seems very impulse-driven and knee-jerk.  If he had power, he would probably do whatever struck him as a good idea at any given moment.

In the words of Prince Feisal in the movie Lawrence of Arabia: “You may judge which is more reliable”.

From the time this blog began, back in the doe-eyed innocent days of 2009, there is one idea I’ve hammered on more than any other.  I’ve written so many posts about it that I’ve lost track of when I wrote what. It’s not even my idea, it’s Paul Graham’s; but I have kept discussing it, debating it, and analyzing it more than even he has.

The idea is that charisma is what wins Presidential elections.

Policies, facts, scandals, money… all of these things are secondary. Modern elections are determined by which candidate has more charisma.

I thought I had a pretty nice test in 2012: Mitt Romney had tons of money, and many pundits confidently predicted he would win.  But he was stiff and boring next to the charismatic and likeable President Obama. I didn’t think Romney had a chance.

I was right. Obama won re-election.

But there was one moment when I felt a little less confident of Obama’s chances: the first debate in 2012, which was a disaster for him.  Romney owned the stage and seemed more vigorous and energetic than Obama. Some people said Romney was outright bullying both Obama and the debate moderator, Jim Lehrer; but the bottom line was it worked. Most people felt Romney won that debate.

Obama and his campaign learned their lesson, however; and after that, Romney lost the next two debates, and his running mate, Paul Ryan, was similarly overpowered by Vice-President Biden.

Romney had one successful moment where he was able to position himself as an energetic businessman and cast Obama as a stodgy career politician, but he couldn’t keep it up.  Probably because Romney was a stodgy career politician himself.

Most people, including myself, saw this first debate, figured it was an aberration, and moved on.

But somewhere, I think someone must have seen it and thought “what if you had someone who didn’t just adopt the ‘bullying energetic businessman’ persona for one debate? What if you found someone who had dedicated his entire life to playing the character of an bullying energetic businessman?”

You would need more than that, though.  Another problem with Romney was that he was so unlikable.  He was not just anti-charismatic; he seemed profoundly out of touch with the common people.  He was “old money”; the kind of blue-blood elitist that Republicans always complain about.

To appeal to the average voter, you want someone who behaved like stereotypical “new money”–someone who made big, gaudy purchases, and spoke the language of the typical “man on the street”.

I think you see where I’m going with this, but let me drive the point home a bit more.

In 2012, I made a lot of fun of Romney for being a “generic Republican”.  It was comical how vanilla he was.  And that was boring.  He was the politician from central casting; nothing memorable about him.

And I firmly believe that is the reason he lost.

Enter Trump.

Trump is not boring.  Trump constantly commands the press’s attention.  He does this mainly by saying stuff that is so outrageous they are compelled to cover him.  And he almost never backs down from it, either.

In his 1987 book, The Art of the Deal, Trump explicitly says that he uses this technique to promote stuff.  Whether it’s promising to build the World’s Tallest Building or a wall on the Mexican border, Trump knows this is how to get free media coverage.

Trump is also a big believer in the idea that negative publicity is better than no publicity. Most political candidates are terrified of negative publicity, but Trump seems to take the view that when you get it, the best follow-up action is not to apologize, but to double down on whatever caused it.

And as far as “optics” go, he is right.  Pure, baseless confidence plays better on TV than nuanced reason or thoughtful consideration.  When you are debating on TV, it’s better to be wrong and “full of passionate intensity” than to be right and “lack all conviction.”

The moment that truly sunk Romney in 2012 was this one, from the second debate.  He looked weak and hesitant, especially contrasted with the President’s tone of calm command:

 

In Romney’s place, Trump would have probably just kept going and shouted down everyone, insisting that the transcript was wrong.  I’m not saying it’s a good or honest way to live one’s life, but the sad fact is that it’s how you win televised debates.

Debates aren’t won on the basis of facts and policies.  They certainly ought to be, and it would be a better world if they were, but the truth is they are won on the basis of who connects with the audience on a visceral level.

That is where charisma comes in.  Actually, that is what charisma is: the ability to make people irrationally feel a connection with the candidate, irrespective or even in spite of what the candidate says.

Donald Trump can do that, at least with some people.  Mitt Romney could not do it with anyone.

And there is a lot of evidence to suggest Hillary Clinton can’t, either.

My Democratic friends usually get upset when I say that, like I’m criticizing Clinton or saying it is some kind of character flaw.  It’s not that at all.  Most people in the world, including many successful politicians, cannot do that.  It’s a very rare ability.

Most people are afraid of public speaking.  This is because they are worried about remembering what they have to say, getting the facts right, etc.  But charismatic people don’t care about that–they are connecting with their audience on another level entirely.

That’s the bad news for the Democrats.  The good news is that Trump’s “say outrageous stuff to get free coverage” strategy has alienated not only huge numbers of independent voters, but also many members of his own party. When a party can’t unite, it typically dooms them in a general election.

Add to this that due to a combination of demographic and political factors the Democrats start off at an advantage in terms of Electoral College votes, and it seems like this could be the election that shows the charisma theory does not always hold true.

And that is indeed how most people expect it to play out.  Most polls favor Clinton. So the Democrats have every reason to feel good about their chances.

But there is one thing that should give them pause.  And to see it, we have to go back again to that first debate in 2012.

The odd thing that happened in that debate was that Romney became shockingly moderate.  So moderate that it caught President Obama off guard.  He was surprised by Romney’s sudden change of positions, and thus unprepared for it. (You can read my original take on that debate here.)

Romney threw out a lot of the stuff he had said during the primaries, and became almost a copy of Obama. And it worked–for one debate.

And this was Mitt Romney, career Republican politician, who was throwing out his own Party’s platform. Do you think that Donald Trump, a political newbie who is currently at war with half his own party; a man who wrote a book advocating saying whatever it takes to close a deal, will have any compunction about making even more extreme changes in order to win?

I expect Trump to have adopted many of Bernie Sanders’s plans by September.  He is counting on the fact that people will forget what he said earlier in the year.  He is counting on the fact that breathless media coverage will want to discuss what he said that day, not what he said six months ago.

Trump will attempt to surprise Clinton by taking positions more liberal than hers on many issues, and he’ll do it in his usual over-the-top, name-calling style. He’ll try to court the liberal vote by saying he is more liberal than she is.

Will he succeed?

Hard to say. But the power of charisma is that it makes people believe things that they really have no logical reason to believe.

Republicans, such as Karl Rove, have been insinuating that Hillary Clinton is “too old” to run for President in 2016.  The Democrats make the obvious reply, which is that Ronald Reagan was even older than Hillary will be in 2016 when he was elected, and the Republicans think he was one of the greatest Presidents ever.  Some would say Clinton faces an unfair double-standard in this matter, because she is a woman, and thus people count her age against her more strongly than they did against Reagan.

Maybe that’s true. But that’s not the double-standard she should be concerned about. That would be the double-standard I always write about on here: the charisma double-standard.

American politics is biased in favor of “style over substance”, and so the most charismatic candidate almost always wins the Presidential election. Ronald Reagan was charismatic; Hillary Clinton is not.

This was proven, quite conclusively, by a Senator named Barack Obama in 2008.  Bear in mind that I say this as someone who supported Obama over Clinton, but Clinton’s resume was far better than Obama’s for the job of President. Yet he won, because he was a more likeable individual.

Hillary Clinton is–Obama’s claims to the contrary–not likeable enough. Mitt Romney had the same problem.  So did John Kerry.  Pretty much every Presidential election since since 1980 has come down to the question of who is more likeable, which, since most voters never get to meet the candidates in person, is in turn determined by charisma.

Now, you may say, this seems unfair to Hillary Clinton.  Yeah, it is.  It’s kind of silly to pick a President based on something so nebulous. But what else can we do? You can dedicate your life to studying politics and still get everything wrong.  So, the average person doesn’t have time to meticulously examine every facet of politicians.  They just vote based on who “seems better”. Hillary Clinton never had charisma.  Her husband did, which is probably why they have made such a successful team–she has the brains, he has the personality.

So, does this mean she can’t win the Presidency?  Not necessarily. The Republicans seemingly have no charismatic candidates lined up.  The only charismatic Republican I can think of is too undisciplined and arrogant to organize an intelligent campaign.  The reason they are always going on about Reagan is because even after all these years, they have never found anybody half as charismatic as him to sell their contradictory policies.

But all the same, if they do manage to scare up somebody half-way likeable, the former Senator and Secretary of State will have a hard time winning.  Especially since history suggests people will be reluctant to elect another person from the same party that has controlled the White House for the previous eight years.